Who is IdeaWorks?

We’re a hybrid brand strategy firm with an integrated offer of brand process, innovation strategy, design thinking, and implementation.

Our approach enables us to create and deliver everything your organization needs for identity development, vertical and lateral growth initiatives, strategy enhancement, and business-model innovation that fit seamlessly with your brand. 

We help:

Define, align, or refresh your brand identity & positioning

Discover new sources of revenue through needs-based research

Identify untapped opportunities, partnerships, and collaborations

Ideate your next generation of services, products, and platforms

Achieve sustainable market impact and organic growth

Expose business model enhancement


Contact us today to learn how we can help add significant value to your brand equity!


View our work

Recent Ideas + Work

Our process is holistic and data-driven.

We look deep into your current brand landscape, your brands' core strengths, your culture & boundaries,the external barriers to growth, and market influencers.

We utilize an innovation methodology that focuses on a ‘needs-first’ approach and a design-thinking framework. We focus on your goals/objectives and complete the process with very tangible concepts in place.

In other words, you are left with everything you need for a fluid, unconstrained, and successful brand.  

We work with non-profits, start-ups, small, medium, and large companies. 

(And we're really nice to work with!) 


  • A big idea can change world culture.

    George Lois
  • When it can't be done, do it. If you don't do it, it doesn't exist.

    Paul Arden
  • Branding is a process, not an event.

    Lisa Avedon

Our Services

We are brand and innovation strategists. 

What do you need for your brand to be profitable, sustainable, and loved? We help you discover that.

We partner with you to investigate, imagine, design, and manage every element that makes your brand come to life. We offer expertise, deep insights, strategic imagination, design excellence, and analytical thinking powered by creativity. 

All we do

About Us

We are a team of brand and innovation experts coming together to create a unique firm called IdeaWorks.

IdeaWorks is a hybrid brand strategy firm that intersects branding, innovation methodology, creative process, applied design thinking, business model & culture integration.  

Our Mission:

To help people accomplish their goals, realize their dreams, and make ideas come to life.

To be first in line to serve the most interesting thinkers and the best (nicest!) people and companies. 

To co-create amazing products, services, and platforms that exceed excellence and are born from imagination.

To collaborate with smart, talented, and creative thinkers, and cut across industries to provide the strongest and most reliable framework for brand process & innovation design. 

To spot, develop, and leverage ideas and relationships in every nook and cranny of the business world. 

To be open to change and to seriously consider new ideas, whatever the source or inspiration.

To build a truly global firm that can utilize the power of creativity, collaboration, and partnership to enhance brands and the imaginations that live within them. 

To leverage creativity beyond organizational boundaries for sustainable, long-term impact. 



Connect with us!
  • A big idea can change world culture.

    George Lois
  • When it can't be done, do it. If you don't do it, it doesn't exist.

    Paul Arden
  • Branding is a process, not an event.

    Lisa Avedon


The big idea and design thinking are the framework that supports brand strategy and innovation design. We share our thoughts in our company blog about all things brand.

Please share and enjoy!

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