Who is IdeaWorks?

We are a boutique brand and communication strategy firm. 

We help create new brands, refresh & reposition existing ones, evaluate & create new market opportunities, and design innovative brand extensions. 

We help you think through platforms, programs, campaigns, tactics, and strategy to propel long-term sustainable profits for your company. 

 

 

View our work

Recent Ideas + Work

We help you say who you are, what you do, and why you matter.

We help you shape your brand, refine it, and discover the innovative possibilities your brand has in the marketplace.

We work with non-profits, start-ups, small, medium, and large companies. 

(And we're really nice to work with!) 

 

  • A big idea can change world culture.

    George Lois
  • When it can't be done, do it. If you don't do it, it doesn't exist.

    Paul Arden
  • Branding is a process, not an event.

    Lisa Avedon

Our Services

We are brand & communication strategists. 

What do you need for your brand to be profitable, sustainable, and loved? We help you discover that.

We partner with you to investigate, imagine, design, and manage every element that makes your brand come to life. We offer expertise, deep insights, strategic imagination, design excellence, and analytical thinking powered by creativity. 

All we do

About Us

We are a team of branding and communication experts coming together to create a unique firm called IdeaWorks.

Founded by Lisa Avedon, IdeaWorks is a collaborative strategy firm that intersects branding, communications, innovation methodology, creative process, design, strategic marketing, and business model & culture integration.  

Meet Lisa
  • A big idea can change world culture.

    George Lois
  • When it can't be done, do it. If you don't do it, it doesn't exist.

    Paul Arden
  • Branding is a process, not an event.

    Lisa Avedon

Thoughts

The BIG idea is the framework that supports brand strategy, communications, and company culture. We share our thoughts in our company blog about all things brand.

Please share and enjoy!

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